Ads

The latest discussion on the DigiScrapCustomers group is about shopping habits. It's been a rather interesting read so far- even though I've heard these things before (they come up often). What I keep forgetting is that not every designer is a member of the DSC group- so they miss out on all these wonderful (and often eye opening) discussions.

So- from the most recent discussion, this is what I'm picking up.

1. Most customers do not browse the stores and 'window shop'- although they will go check out their favorite designer's stores.
2. They are more likely to check out a new designer if their ads contain pictures.
3. They will delete ads that don't have images of the kit(s) for sale, or where the images are attached rather than imbedded.
4. Links to the kit in the store are an absolute MUST.

To me, this seems like common sense. Yet, there are still designers out there who do not- for whatever reason- imbed pictures in their email, or who do not provide direct links to the kit (they might link to the store, but that isn't enough- many designers are prolific kit creators, and attempting to find a kit in a store is a daunting task). It leads me to wonder just how many of these designers really are worth the trouble- since many customers seem to be deleting without checking out these designers' kits.

It really should be in our best interest to do everything that we can to sell our kits.